February 19, 2020

UX design

I am certified in UX by the IDF and my passion currently is in the field of UX strategy, building whole UX concepts for companies and growing the UX maturity of the organizations. I’ve taken the following UX roles: UX designer, Interaction designer, UX researcher, UX strategist. I’ve got a background in testing, visual design, front-end development, leading and teaching, which helps me a lot in my daily growth.

BlueID GmbH – 4 mobile apps, IoT platform and a corporate website

2018 – 2020 | UX designer


Complete corporate UX concept. Redesign and alignment of 3 mobile apps, IoT platform and a corporate website, focused on mobile keys and granting access in facility management, and design of a similar application for the automotive industry.

My Role and duration

I worked as UX designer, supported by a remote graphic designer and an UX intern, in a fully-agile self-organized self-motivated cross-functionalproduct development team, including 8-9 developers, a product owner and a product marketing consultant.


Adobe XD, Photoshop, Illustrator, InDesign, Balsamiq Mockups, Gitlab, HTML5, CSS3, WordPress, Sourcetree, Sublime+Emmet, Jira, Confluence, Slack

Duration and agile framework

2 years | We worked with SCRUM (2 weeks sprints) incorporating sprint zero from agile UX point of the workload prioritization and organization.

Solution and learnings

  • I was hired to build the complete UX strategy of the company. I conducted field studies, including custoemr visit, direct observatoin, flexible user tests in the field, contextual inquiry. I obtained data for customer journey maps, personas, use cases, and user stories.
  • I assessed the UX maturity and built an UX roadmap with a timeline, milestones and UX deliverables, I made workshops and demos for the management and included them actively in the UX design process.
  • I applied the Design Thinking process in the redesign of 3 mobile applications, IoT platform and the corporate website – BlueID Keys App, NFC App, Lock administration app. I also designed an automotive mobile app from scratch. 
  • I started with a clarification of the information architecture and user flow. Then I created wireframes in Adobe XD, which were afterwards transformed into screens, style guide, design resource repository and interactive mobile app prototypes.
  • Next step was usability testing of the prototypes and refinement of the interaction design, we paid special attention to the in-app communication, notifications, on-boarding process and user guides that can support our customers, while using the app. I conducted A/B tests, home page tours, interviews and focus groups, retrospective think-aloud.
  • After polishing the apps we tested them with users and analyzed the results. 
  • During and after every iteration we were updating all the design documentation. I was also responsible for the creation of multiple UX deliverables such as personas, customer journey maps, usability testing scripts, etc.


BlueID illustration 

IBM Project for Microsites and Dashboards development
2016 – 2018 | UX designer and Team lead


Creation of responsive microsites and dashboards with interactive data visualizations built with D3 and C3.js for various business spheres. The microsite purpose is to represent company data during orals and help winning the deal while negotiating. We were building

My Role

I was leading a an agile front-end development team including 3 front-end developers with JavaScript, 2 designers, 2 UX/UI design interns, and a project manager from IBM Singapore. I was supporting them with UX design, customer demos and team organization.


Adobe Photoshop, Illustrator, Balsamiq mockups, HTML5, CSS3 (SASS, LESS), IBM Bluemix, Bitbucket, SVN, XML, JSON, jQuery, Sublime+Emmet, IBM Lotus Notes, Zoom

Duration and agile framework

1 year and 9 months | We worked with SCRUM, having 2 weeks sprints

Solution and learnings

  • We created a new microsite or a dashboard for different customers from various business areas every 2-4 weeks. Microsites contain interactive D3.js data representations, dashboard functionalities and reporting tools.
  • First, I was researching and designing the information architecture and content blocks. I made wireframes and I also had to align the microsite visually with the branding of the customer (color scheme, logo, overal look and feel, etc.). The design of the microsite was being adjusted in order to transfer the brand identity and regional requirements into interaction concepts.
  • Afterwards, naturally my main focus was on the interaction design with the animated data visualizations.
  • The responsive design testing was also my responsibility. This is why I was designing all interactions with the mobile data visualizations and ensuring all microsites and dashboards are functioning properly.
  • I was also responsible for the creation of infographics, as well as processes design, optimization and illustration.
  • When everything is developed and tested on our side, I was leading demos for the customers and our project manager from IBM Singapore.


IBM data visualizations illustration


Volleyball community
2019 – 2020 | UX designer and Project lead


Creation of BeVolleyball.com – a responsive website which is an official volleyball community connecting professional and hobby players, physiotherapists, referees, federations representatives, club owners, etc., delivering valuable content for all these user groups.

My Role

I was supporting the team with the project organization and UX consultance. I worked in a small agile team of 5 people, including a front-end developer with WordPress experience, a marketing specialist, a product owner and a sales consultant.


Adobe XD, Photoshop, Illustrator, Balsamiq mockups, WordPress, Trello, Sublime+Emmet, CSS3, HTML5, FileZilla

Duration and agile fremework

10 months | We worked with SCRUM, 4 weeks sprints

Solution and learnings

  • I created an information architecture, user flow, wireframes and personas based on the requirements defined by the customer. Challenging in the beginning was to address such various user groups, so I started with some research.
  • WordPress was the platform chosen for development of the website, this is why I prepared a style guide describing the color schemes, typography, iconography, main UI elements and components, the brand identity elements and some rules of use and design.
  • I tested the responsiveness of the website on different devices and adjusted the design together with my team.
  • Besides the UX aspect I supported the team with project organizational work e.g. decision making, setting repository and documentation of the project, defining rules of working, definition of done, role definition, project scope and goal definition (Roadmap and OKRs), prioritization and sprint planning, backlog grooming and user story writing, etc.

BeVolleyball the volleyball community 

Academic publication system
2017 | UX designer


Creation of a responsive academic publication system that allows professors from the University of Economics – Varna to upload their scientific papers, keep track of them and generate reports.

My Role

I worked as a UX designer and was supported by a graphic designer in this project. I was in charge of the process of user research, information architecture reorganization, building a style guide, creation of mockups and UI for the website. We had to make sure that the suggested design allows professors of all ages to interact easily with the system.


Adobe Photoshop, Illustrator, Acrobat (for interactive PDF documents), Balsamiq mockups, Sublime+Emmet, CSS3, HTML5


4 months

Solution and learnings

  • I created an information architecture based on the requirements defined by the customer. I created personas, in order to understand the specific needs of the users that were going to work with this website.
  • After defining the website structure I proceeded with lo-fi wireframes of the main pages and admin panel.
  • We created a style guide for the developers to use (e.g. while developing a simple login page) without needing us to help them. The platform was expected to grow, so the style guide was really needed, in terms to ensure consistency of designs.
  • We tested the platform with multiple users and supported further the development process.


UE-Varna publication system illustration